VIP Transport is a transportation company that provides exclusively France-Turkey transport service with its more than 200 trucks. The company is the leader of the France-Turkey line with this vision and also is the winner of the 2021 Logistics Company of the Year award. Branded Digital is the only agency they prefer since 2019.
Designs that will enrich the brand image of VIP Transport and reflect the company profile in the most accurate way, and digital marketing applications that will increase its visibility on the internet.
What Have We Accomplished
User persona study
A company manager persona who works for an export-import company was created. Storyboards were designed to show when and how a logistics company will be consulted and selected.
The websites of local and foreign companies in the logistics sector were examined and analyzed in detail. The expectations of the target customer group and what the company wanted to offer were discussed in a common framework.
Content preparation and Wireframing
Usage of images
Ground and aerial photographs of offices, facilities, and trucks, shot by the Branded Digital production team. These media was individually optimized for the web and placed on the site as elements that strengthen the company’s representation.