Case Study

VIP Transport

VIP Transport is a leading logistics company specializing exclusively in France–Turkey transportation, operating a fleet of over 200 modern trucks. Recognized as the 2021 Logistics Company of the Year, the company holds a dominant position on the France–Turkey route. Since 2019, Branded Digital has been their trusted agency partner, delivering ongoing creative, digital, and marketing solutions that drive their success.

Customer Requests

Project Goals

Designs that will enrich the brand image of VIP Transport and reflect the company profile in the most accurate way, and digital marketing applications that will increase its visibility on the internet.

What Have We Accomplished

  • With the power of the responsive website, we designed a clean and striking corporate website.
  • We made ground and aerial shootings of facility and company activities,
  • Edited the VIP Transport’s Company Profile Trailer.
  • Became easy to find on Google by their potential customers with search result ads.
  • Designed uniq graphics, animations and edited videos for VİP's SM profiles and managed them.
  • As a result of our SEO work, we were promoted to the first page of search results for all targeted keywords.
  • We designed varios print materials including the magazine advertisement.
  • We designed the magazine advertisement banners of the brand.

Website Design

Project Steps

01

User persona study

A company manager persona who works for an export-import company was created. Storyboards were designed to show when and how a logistics company will be consulted and selected.

02

Research

The websites of local and foreign companies in the logistics sector were examined and analyzed in detail. The expectations of the target customer group and what the company wanted to offer were discussed in a common framework.

03

Content preparation and Wireframing

  • The texts on the old website were updated.
  • A sitemap has been created that allows the site visitors to easily find the information they look for.
  • Contents and visuals were prepared to help visitors get to know the company and its activities better to increase their confidence in the company.
  • CTA buttons were positioned and linked to the relevant pages to guide users through the designed marketing funnels.

04

Usage of images

Ground and aerial photographs of offices, facilities, and trucks, shot by the Branded Digital production team. These media was individually optimized for the web and placed on the site as elements that strengthen the company’s representation.

05

Fundamental SEO Activities

By taking the basic SEO steps we did on every website we complete, the site was made ready for success in Google.

06

User testing and optimization

After the initial design was completed, an experimental group of 5 people was allowed to experience the website. Problems and suggestions experienced during user experiences were noted. The site was perfected by optimizing the design.

07

Company feedbacks

The website completed its first design cycle and was presented at a meeting with VIP Transport managers.
The points reflected in the meeting notes for addition and editing were studiously revised.

08

Going online

After the revision traffic, the new site was replaced with the old site with the approval of all managers.
We have designed a corporate website that allows its visitors to navigate the site easily with its simple and elegant design, where the brand expresses itself fully and looks nice on all devices due to its responsive design.
Get a Quote
Branded horizontal f Black site logo

Video Production

and Photo Shooting

At the head office of VIP Transport in Hadimkoy, we took photos of the facility and its trucks, and made video footage with a gimbal camera from the ground and a drone camera from the air.
For VIP Transport, which works France-focused, we chose a catchy French song and made the video editing.
Get a Quote

Social Media Management

We took over VIP Transport’s social media accounts’ management to increase their digital prestige and brand popularity in digital channels.
 
In addition to posts about the brand and the sector, we make exclusively unique designs on special days selected by the company, monthly.
  • Post, story, and reels designs
  • Visual and video post designs
  • Posts that increase brand popularity
  • News from the company
  • Sectoral information
  • Designs for special days

Search Engine Optimization

As a result of our sectoral analysis, we identified 12 keywords related to the “transportation to France“ sector. We started our work on www.viptransport.com.tr, where no SEO work has been done before.

As a result of our SEO works specific to these keywords, we achieved being listed on the first page in all the keywords we targeted after 6 months.
 
Our new goal is to rank on top in all keywords.
 
We are being welcomed to Google’s organic lists, the most prestigious place to be visible online!
  • On-site SEO
  • Off-site SEO
  • The site which is kept alive with active blogging and new articles
  • Backlinks from prestigious sites
  • Internal-external linking
  • On-site SEO
  • Off-site SEO
  • The site which is kept alive with active blogging and new articles
  • Backlinks from prestigious sites
  • Internal-external linking
VİP-Transport-ajansı-Branded-Digital

How would you like your brand's marketing robots to be?

We can’t wait to make your brand more powerful, too!
Contact Us
Branded Digital Site Icon